HAPPENSTANCE — VISUAL IDENTITY

Primary logo: lowercase sans serif wordmark with ochre terminal dot.
Monogram: Georgia lowercase h with ochre dot.
Wordmark SVGs contain outlined Arial letterforms; no font dependency.

Palette: Forest #294C3F, Paper #F6F4ED, Ochre #D69A63, Sage #E3EBDC, Terracotta #934D32.

Typography direction shown in the showcase:
Instrument Serif: expressive brand headlines, roman and italic.
DM Sans: supporting brand copy, regular and medium.
Georgia: original monogram only.
The wordmark remains a fixed logo asset.

Clear space: a dot diameter around the wordmark; one quarter of the mark width around standalone monogram.
Use a monogram at small sizes. Keep illustration texture away from logo glyphs.

The garden illustration is a companion raster asset for brand storytelling, made with the built-in image generation tool. Exact prompt included.
This collection evolves the source identity at https://happenstance.yountford.com.
Typography proposals are for brand storytelling; existing game interfaces are outside this collection.
